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Generative Engine Optimisation: Get Found by AI Search
AI SEO & GEO Services Fife
Search is changing. More people are asking ChatGPT, Perplexity and Google’s AI Overviews for answers instead of scrolling through search results — and that means being “ranked” isn’t enough anymore. Your business needs to be the source those AI answers are built from.
That’s what AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are about: making sure AI models have clean, accurate, well-structured information about your business — so when someone asks an AI a question your business can answer, you’re the one it points to.
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What’s involved
- Entity-first optimisation — making sure AI systems know exactly who you are and don’t confuse you with anyone else
- Structured data & schema — giving AI models clear, machine-readable facts about your business
- Canonical content — building your website into the trusted, authoritative source on your own services and expertise
- E-E-A-T signals — author credentials, case studies, and transparent “about” content that builds trust with both search engines and AI
- Traditional SEO, done properly — because AEO/GEO builds on strong technical and on-page SEO, not instead of it
Outcomes
- Visibility in AI-generated answers, not just traditional search results
- A website positioned as the trustworthy source on your business and expertise
- Stronger foundations for both traditional SEO and the AI-search era
- Protection against AI models getting facts about your business wrong
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FAQs
Traditional SEO optimises for ranking in a list of links. AEO/GEO optimises for being the source an AI model cites or synthesises its answer from — a different, newer discipline that builds on the same foundations.
We can help you monitor and test this directly — asking AI tools questions about your industry and checking what they say.
Yes — strong technical SEO and E-E-A-T are the foundation AEO/GEO is built on. This isn’t a replacement, it’s the next layer.
Increasingly, yes. AI answer engines are already being used for “who’s the best X near me” style questions — the same searches driving your local SEO today.